Referral partners of Blue Loans work with Blue Loans representatives to create a text message that will direct potential clients to Blue Loans website. This message will be personalized by the referral partner and saved within the app. When a referral partner encounters a potential client that could benefit from the information from Blue Loans website, they can open the app, enter the potential clients cell phone number, and click the Refer Blue button to populate the pre-formatted text in the texting application.
When potential clients receive the text message on their phone, they can follow the link within the text message to open Blue Loans website. At the website, potential clients can check Blue Loans mortgage rates and apply for a mortgage.